The developer who quotes your project is the one who builds it.
RoundBorders is a founder-led WordPress and WooCommerce studio. Bishoy Awad started it in 2021, after nine years of building on WordPress, so clients could work directly with the person doing the work.
“I still love the moment a broken site finally makes sense. Then I fix it properly, so it stays fixed.”
Why RoundBorders exists.
Bishoy AwadFounderI've built on WordPress since 2012. Over those years I kept seeing good projects struggle for the same reason: too many hands between the client and the work. A request passes through an account manager, a project manager and a ticket before it reaches a developer, and a little detail goes missing at every step.
I started RoundBorders in 2021 to take those steps out. When you start a project here, you talk to the developer who quotes it, builds it and looks after it. No account managers, just a developer who also knows how to run a project.
It's for people who want quality without the complexity, and expertise without the overhead. If that sounds like you, I'd like to hear what you're working on.
Bishoy
One conversation, with the person doing the work.
At a typical agency, your request is retold several times before anyone touches your site. Here, you tell it once.
A typical agency4handoffs before the work starts
At a typical agency, your request passes from you to an account manager, a project manager and a ticket queue before it reaches a developer.
RoundBorders0handoffs
At RoundBorders, you talk directly to your developer, who quotes the work, builds it and looks after it.
What that means for you: answers from the person who knows your code, nothing lost in translation, and one person accountable from the first quote to the handover.
What you can hold us to.
Six things that hold on every project, from a same-day fix to a six-week build.
One fixed price, before any work
You approve a number. If the job takes longer than we thought, that's on us.
You talk to the developer
No account managers or ticket queues. The person you write to is the person doing the work.
Tested on a staging copy first
Fixes and updates are rehearsed on a copy of your site before they touch the live one.
Plain English, every step
What we're doing and why, without the jargon. Ask as many questions as you like.
Everything we build is yours
Code, accounts and access stay in your name. No lock-in.
A 30-day guarantee
If our work breaks within 30 days, we fix it free.
What working with us is like.
“Bishoy is clear and polite, and he packages deliverables in a way that makes them easy to work with.”
“Bishoy and Roundborders have built several things for us over the years, and everything has always been fast, reliable, and built to last.”
“Bishoy has carried out a number of projects for my WordPress sites over the years, including some very complex custom features and structuring tools.”
Plugins we publish
Three free plugins on WordPress.org, and Elite Balance on the WooCommerce Marketplace.
See the pluginsTell us what you're working on.
Write as much as you like: what's happening, what you want, links, errors. The more we know, the more exact your fixed price.
Fix a WordPress critical error
The white screen, “There has been a critical error on this website”, or a site that broke after an update. We find the real cause, fix it, and test it before it goes live.
What's included
- Root-cause diagnosis, usually within a few hours
- Fix tested on a staging copy first
- Plugin and theme conflicts untangled
- 30-day guarantee on the fix
You need this if
- Your site shows a critical error or a blank page
- It broke right after an update
- You're locked out of wp-admin
Hacked WordPress site cleanup
Redirects to spam, pages you never wrote, a red Google warning or a suspended host account. We clean it, close the way in, and watch it for 30 days.
What's included
- Malware removed from files and database
- The way in found and closed
- Keys rotated, rogue admins removed
- Google and host reinstatement requested
You need this if
- Visitors get redirected to other sites
- Google shows “This site may be hacked”
- Your host suspended the account
WordPress performance optimization
Slow pages, a slow admin, or Core Web Vitals in the red. We measure, fix the real bottlenecks, and measure again on your real traffic.
What's included
- Caching strategy and server tuning
- Image pipeline and lazy loading
- Database and autoload cleanup
- The plugin audit nobody wants to do
You need this if
- Mobile PageSpeed under 50
- wp-admin takes seconds to respond
- Search Console flags Core Web Vitals
WooCommerce store rescue
Checkout errors, failed payments, missing orders or a store that crawls. Diagnosed the same day, fixed at a fixed price, tested with a real order.
What's included
- Payment and order flow tested end to end
- Gateway and plugin conflicts resolved
- HPOS and block checkout compatibility
- Hardened so it doesn't come back
You need this if
- Customers see “payment failed”
- Orders go missing or stay pending
- Checkout broke after an update
Custom WordPress development
A bespoke site, fast by default, accessible, and easy for your team to edit. No page builder, and no bloated theme with your logo on it.
What's included
- Designed around your content
- Core Web Vitals green at launch
- WCAG 2.2 AA accessibility
- Full handover and documentation
You need this if
- Your site is slow or hard to edit
- You're outgrowing a page builder
- You want something that lasts years
WooCommerce development
Stores, checkouts and custom features from an approved WooCommerce Pro Partner. Designed from your numbers and built to survive updates.
What's included
- Checkout designed from your data
- No template overrides that break on updates
- Payments, shipping and tax set up
- Speed built in, not bolted on
You need this if
- You're starting or relaunching a store
- Checkout conversion is low
- You're outgrowing off-the-shelf plugins
Custom plugins & integrations
Connect your ERP, CRM, shipping or payments properly, or build the feature no plugin has. Coded to WordPress standards and documented.
What's included
- Clean, documented code
- Built to WordPress coding standards
- Safe through core and plugin updates
- Handover, with support if you want it
You need this if
- You copy data between systems by hand
- No plugin does exactly what you need
- A plugin you rely on was abandoned
Headless WordPress development
Keep the WordPress admin your team knows, and give visitors a modern, fast frontend. Only when it fits, and we'll tell you honestly if it doesn't.
What's included
- Astro or Next.js frontend
- WordPress stays the content engine
- Live site keeps running throughout
- Structured, low-risk migration
You need this if
- Speed is a competitive edge for you
- You publish to several channels
- Your team loves the WordPress editor
WordPress migration service
Move to a faster host with zero downtime and the same URLs, so your rankings stay exactly where they are.
What's included
- Built and tested on staging first
- Email and DNS settings carried over
- Cutover in one evening
- Search Console told about the move
You need this if
- Your host is slow or unreliable
- Renewal prices jumped
- You need better support
Wix, Squarespace or Webflow to WordPress
Every page, post and image, rebuilt cleaner on WordPress with old URLs redirected. No more monthly builder fees.
What's included
- Content extracted and moved
- Design rebuilt on native blocks
- Every old URL redirected
- Forms, blog and store moved
You need this if
- You've hit the builder's limits
- SEO or speed is holding you back
- You want to own your site
Shopify to WooCommerce migration
Products, customers, orders and URLs, mapped one to one. Keep your history, lose the monthly app bill.
What's included
- Products, variants and images
- Customers and full order history
- Every product URL redirected
- Payments and shipping rebuilt
You need this if
- App fees keep growing
- You want full control of checkout
- Transaction fees eat your margin
WordPress maintenance plans
Updates tested before they reach your live site, daily backups, monitoring, and help from the team that already knows your site when something needs fixing.
What's included
- Updates tested on staging
- Daily off-site backups
- Security and uptime monitoring
- Bug fixes included every month
You need this if
- Updates scare you
- Nobody is watching the site
- You've been burned by a hack or outage
Free site assessment
An instant check of speed, security and updates, then a plain-English report we write by hand. Free, and honest, even if the answer is that you don't need us.
What's included
- Instant automated check
- A written report, by hand
- What to fix first, with prices
- An honest plan recommendation, or none
You need this if
- You're not sure what state the site is in
- You inherited a site from someone else
- You want a second opinion
Security hardening & monitoring
Firewall, login protection and file monitoring, so problems are caught before visitors notice and a hack doesn't happen twice.
What's included
- Firewall and login hardening
- Two-factor login for admins
- File change and uptime monitoring
- Alerts for vulnerable plugins
You need this if
- You've been hacked before
- You run a store or member site
- Many people log in to your site
Pick the closest one, or just send it
Not every job fits a box. Send it as it is and we reply with a fixed price, usually within a few hours. Or choose the service that sounds closest below.