Native blocks, not a builder
Your team edits in the standard WordPress editor with patterns we design. There's no builder subscription to keep, no proprietary markup to migrate away from, and any WordPress developer can pick it up.
Services / Custom WordPress development
Custom WordPress development, engineered, not assembled.
Bespoke themes, native blocks, custom plugins and integrations, built to your spec by a senior engineer and coded to last. No page-builder spaghetti, no licence roulette, no forty-plugin tax on every page load. Fixed price, quoted before a line is written.
- 1,500+
- projects shipped
- 4.9 / 5
- across 450+ clients
- You own it
- code, repo, docs, licences
One page, cut openwhat loads before your visitor sees anything
WordPress corethe same on both sides — shared
Multipurpose theme3,000 options, 40 used 1.1 MB bloat
Page builderevery layout as nested divs + inline CSS 920 KB lock-in
Slider, forms, icons, animationsfive plugins, five licences, five update cycles 640 KB licence roulette
"Just one more plugin" × 42each one a stranger's code on your server 1.3 MB attack surface
Caching plugin, to hide the abovefights the builder, breaks the cart 210 KB band-aid
Page weight4.2 MB
Requests138
Plugins47
Who can fix itnobody, fast
WordPress corethe same on both sides — shared
Your theme, written for your siteonly the CSS your pages use 48 KB yours
Native blocksyour team edits in the standard WordPress editor 0 KB extra no lock-in
One custom plugin for your featuresthe booking flow, the integration, the thing nobody sells 61 KB documented
Five vetted pluginsSEO, forms, security, backups, cache; each chosen, not collected 270 KB maintained
Images and fonts, sized and self-hostednothing loaded that isn't on the page on demand measured
Page weight380 KB
Requests19
Plugins6
Who can fix itanyone, from the docs
In one paragraph: RoundBorders builds custom WordPress sites, themes, plugins, and integrations for businesses that have outgrown page builders and off-the-shelf themes. Every build is engineered by a senior developer to a written spec: a bespoke theme on native blocks, only the plugins the site needs, a launch checklist covering speed, accessibility, SEO, security, and editor experience, and a full handover with the code, repository, and documentation owned by the client. Fixed prices from $1,499; full site builds typically $3,499–$14,999.
how pricing works →What we build
Six kinds of build, one standard of work.
From a marketing site that needs to be fast to the plugin nobody sells. Each line carries a real starting price; the exact number is fixed in writing after a free scope.
- /01
Marketing & company sites
Bespoke theme, native blocks your team can edit, green Core Web Vitals on launch day.
from$3,499 Start this build → - /02
WooCommerce stores
Checkout that converts, custom product logic, integrations with your ERP or shipping. From a WooCommerce Pro Partner.
from$4,999 Start this build → - /03
Custom plugins
The feature that doesn't exist: booking flows, calculators, member tools, admin dashboards. Documented and hookable.
from$1,499 Start this build → - /04
Integrations & APIs
WordPress talking to your CRM, payment provider, LMS, or internal system, both directions, with retries and logs.
from$1,499 Start this build → - /05
Membership, portals & directories
Gated content, user roles, listings, search and filters, built on post types, not a stack of plugins.
from$5,999 Start this build → - /06
Rebuilds & theme replacements
Same content and design, engineered underneath. The cutaway above is what this looks like before and after.
from$2,999 Start this build → - /07
Headless WordPress
WordPress as the engine, an Astro or Next.js frontend as the face. Fast by architecture; it has its own page.
from$4,999 How headless works →
How we build a WordPress site
Nothing launches with a red mark on it.
Every build ends with the same 24-point punch list, signed off before you see a launch date. Not "best practice" in a proposal: a checklist with numbers, run on your site, kept in your handover.
Speed
gate: all three Core Web Vitals green- LCP under 2.5 s on 4G
- CLS under 0.05
- Page weight budget per template
- Images sized, lazy, modern formats
- Fonts self-hosted, swapped
Accessibility
gate: WCAG 2.2 AA- Keyboard-only walkthrough
- Contrast checked, every state
- Landmarks, headings, labels
- Screen-reader pass on key flows
- Reduced-motion respected
SEO
gate: crawled clean- Titles, descriptions, canonicals
- Structured data validated
- Sitemap + robots + 301 map
- Old URLs preserved on rebuilds
- Search Console verified
Security
gate: hardened- Least-privilege roles
- Nonces + capability checks in custom code
- Firewall, login limits, 2FA
- Backups tested by restoring one
- Dependencies pinned, updates planned
Editor experience
gate: you can edit it- Native blocks, no builder
- Every content type has a pattern
- Admin trained, recorded
- Docs in the repo and in wp-admin
24 items · 5 gates · 0 exceptions. The list ships with the site, so whoever maintains it next knows the standard it was built to.
Who owns the code
Yours. All of it, on paper.
"Custom" means nothing if the site only works while you keep paying the people who built it. Ownership is itemised on every build, and handed over the day we launch.
Deed of handover
issued with every build · no exceptions
- Source code, theme and plugins, in a Git repository you own transferred
- Documentation: architecture, how to edit, how to deploy in the repo
- Third-party licences registered to your account, not ours yours
- Hosting, DNS, and services in your name, with us as a collaborator yours
- Admin training, recorded, for the people who'll actually edit delivered
- The punch list with results, so the next developer knows the bar attached
- Lock-in of any kind none
Fewer plugins, chosen not collected
Each plugin is a dependency you'll maintain for years. We use the few that earn their place and write the rest, so updates are boring and nothing surprises you.
Built to be maintained by someone else
We'd like that someone to be us (there's a maintenance plan for that), but the code is written and documented as if it won't be.
The process
Six weeks, give or take a spec.
A typical marketing-site build, compressed. Plugins and integrations run shorter, stores and portals longer; the order never changes, and you're needed at three points, briefly.
Scope, free
We read your brief, look at what exists, and write the spec: pages, features, content types, integrations. One fixed price and a launch date.
you · 30 minDesign, or your design
We work from your designer's files, or design in the browser with you. Patterns first, so every future page has a home.
you · feedbackBuild on staging
Theme, blocks, custom plugin, integrations. You watch it come up on a private URL and comment in the workroom.
Content in
Migrated, or entered with you, using the patterns. Your team learns the editor by using it.
you · contentPunch list
The 24 points, run and fixed. Speed budget, accessibility, SEO, security, editor. Results into the handover.
Launch and hand over
Zero-downtime cutover, deed of handover, admin training recorded. Then 30 days of us watching it.
How much custom WordPress development costs
One number, before a line is written.
Scoping is free. You approve a fixed price and a date; the price you approve is the price you pay, and scope changes are quoted separately, in writing, before they happen.
Plugins & integrations
from $1,499
A custom plugin or integration to spec, documented and hookable. Most land $1,499–$4,999 depending on the systems involved.
Site builds
$3,499 – $14,999
Marketing sites, stores, portals. Bespoke theme, native blocks, punch list, handover deed. Scoped individually from the spec.
Rebuilds
from $2,999
Same content and design, re-engineered underneath: theme replacement, builder removal, plugin diet. Rankings kept.
Client Reviews
Built before you, in their own words.
Real reviews from owners who commissioned the thing nobody else could build.
Geoey C. questrockhomeloans.com I need to grab a UTM value from incoming visitors
Wonderful experience. Extremely knowledgeable, timely, and thorough. A unique project that required intelligence, and thinking out of the box which he excelled in!
Steven N. cob.org WordPress Scaling and Admin UI Performance
Bishoy is always a dependable partner in our WordPress journey.
Ahmed S. dafontfree.io I Need to Make Genesis Child Theme higher PHP Compatible
Bishoy A is a talented wordpress developer, his skillset is excellent. I highly recommend this code ninja to everyone for WordPress related solutions
Custom WordPress development FAQ
Asked before the build, answered straight.
What people ask before commissioning a site or a plugin, and what we tell them.
01
How much does custom WordPress development cost?
Custom plugins and integrations start at $1,499; full site builds typically run $3,499 to $14,999 depending on pages, features, and integrations. Every project gets a fixed price after a free scope, and that price does not move unless you change the scope.
02
How long does a custom WordPress site take to build?
A marketing site is usually 4 to 6 weeks from spec to launch; a plugin or integration 1 to 3 weeks; a store or portal 6 to 10 weeks. You get a date with the quote.
03
Do I own the code?
Yes, entirely. The theme and plugins live in a Git repository in your name, licences are registered to you, and the handover deed lists everything transferred. No retainer is required to keep the site working.
04
Why not just use a page builder?
Builders are fine for a site nobody will maintain seriously. Beyond that they cost speed (every layout is nested markup and inline CSS), lock you into a subscription and a proprietary format, and fight with caching and commerce. We build on native blocks so your team gets the same visual editing without the tax.
05
Can you work from my designer's files?
Yes. Figma, Sketch, XD, or a PDF: we build to the design faithfully and flag anything that would hurt speed or accessibility before we build it. If you do not have a designer, we design in the browser with you.
06
Will the site be fast and accessible?
It has to be to launch. The punch list gates every build on green Core Web Vitals and WCAG 2.2 AA, and the results ship with the site.
07
Which hosting do you recommend for a custom WordPress site?
We build to run well anywhere and recommend based on your traffic and budget. We are a Pressable Pro Partner but never require it; hosting stays in your name.
08
What happens after launch?
Thirty days of monitoring and fixes are included. After that you can maintain it yourself or with anyone (it is documented for that), or put it on a maintenance plan with us.
Ready when you are
Stop assembling. Start engineering.
Tell us what the site needs to do. A written spec, a fixed price, and a launch date, usually within two days.
Building something?
Start a build